Hayward, Wisconsin - The Home of Backroads Coffee

We're proud to call Hayward, Wisconsin our home. This is where it all began in 1987 and we continue to live and work here in the Great Northwoods.


History of Backroads Coffee

Backroads Coffee ShopBackroads Coffee is a family-owned, premium coffee micro-roaster based in Hayward, WI and in business since 1987. It is owned and operated by Rod & Teresa Peters, who have over 40 years of combined retail and wholesale coffee experience, and who have built Backroads into a proud and reputable small business. Backroads is dedicated to roasting, packaging, and delivering the finest, specialty-grade coffees from around the world. We take the time and attention, and have the expertise with our roastmaster, to roast only the best tasting, and highly sought-after coffees our customers seek.

Backroads began with a small, old-fashioned roaster many years ago, and soon the rich smell of freshly roasted beans drew customers into the building. Backroads Coffee & Tea, Inc. grew from that initial single roaster into a full wholesale business by expanding into a new roasting facility, which has allowed the company to keep up with the higher demand for gourmet coffee. We developed a strong retail business in addition to wholesale trade by listening to and understanding the unique needs of our customers and providing them with the service and products they asked for. Now in our 25th year, we're proud to offer great tasting, gourmet coffees to our wholesale partners and the many loyal customers of our Hayward coffee shop!


Our Strong Leadership

Rod and TeresaBackroads Coffee has been owned by Rod and Teresa Peters since 1997, and they continue to spearhead all efforts to grow and reach more customers with our premium coffees. They put the word "active" in active ownership — Rod is the roastmaster and Teresa is president of Backroads Coffee. Without their leadership and vision, Backroads Coffee would not be the rising business that it is today.

Backroads consists of many other very important people, both in the wholesale roasting business as well as our retail coffee shop, both located in Hayward, Wisconsin. These people are all Backroads family and on a daily basis they help grow, diversify, and stimulate the day to day operations of this exciting coffee company. Coffee is our essential product, but striving to do our best and helping one another achieve that goal makes us a unique business.

Our roastery is located 14 miles outside of town and our coffee shop is near downtown Hayward. Come check us out or call us at 800-634-4951 and let the people of Backroads make your day memorable!